Selected Work

Work that
did something.

Strategy, code, cameras and whatever else the problem required.

A selection of projects from more than a decade working at the intersection of healthcare, technology and storytelling. Different problems. Different tools. Same objective: make something useful.

01

CRH Careers
Platform

The proposal was rejected.
The problem wasn’t.

Web Development · WordPress · ATS Integration · UX

Built a custom recruitment platform to showcase CRH job opportunities and integrate them with the organization’s applicant tracking system, creating a more flexible, brand-aligned candidate experience.

$185K proposed vendor-built
solution avoided

THE PLATFORM

CRH Careers job search interface featuring a keyword search field and filters for job category, schedule and shift.
Custom job search and filtering interface
View case study
CRH nurse Alexis smiling outdoors in her nursing scrubs.
A descriptive sentence about the image

03

Brad’s Story

Photography · Film · Digital · Healthcare Storytelling

One patient story told across an entire communications ecosystem. Photographed Brad, produced his testimonial video and clinical B-roll, created still imagery for editorial use, built the web story and integrated the campaign throughout CRH’s digital presence.

View case study

02

Physician
Ratings & Reviews

Digital Strategy · Web Development · Patient Experience · SEO

Brought verified patient ratings and reviews directly to CRH physician profiles, giving prospective patients better information while strengthening the organization’s digital patient experience.

97% increase in physician-profile sessions
88% increase in organic search traffic
94% increase in new users

Six months after launch, year over year. Source: Loyal.

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Physician and his dog at the park.
Healthcare worker photographed for the CRH COVID-19 public health campaign

04

COVID-19
Public Health
Campaign

Photography · Creative Campaign · Healthcare Communications

Portrait photography created for a regional public-health campaign during the COVID-19 pandemic. Stark black-and-white images of healthcare workers became the visual foundation for campaign creative across multiple channels.

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05

Accessibility
Transformation

Accessibility · WCAG 2.1 AA · Web Strategy · Governance

Led a multi-year accessibility initiative across CRH’s large healthcare website, addressing code, content, multimedia, documents and publishing practices while establishing sustainable accessibility workflows.

88 → 100 unLighthouse
accessibility score
View case study
Lighthouse with 88 and 100 superimposed
SYSTEM MODERNIZATION / CRH 06
THE STARTING POINT 20 LEGACY APPLICATIONS

Obsolete code. Unsupported infrastructure. Twenty years of accumulated technical debt.

13 RETIRED OR
REPLACED
3 REBUILT
DIRECTLY
4 DELIVERED WITH
DEVELOPER
LEGACY SERVER RETIRED

06

Legacy Application
Modernization

Application Development · Systems Modernization · Security · Cross-Functional Leadership

Led the evaluation and modernization of 20 legacy applications running on unsupported infrastructure. Coordinated application retirement, third-party replacements and custom development, enabling the organization to retire a security-risk server.

THE RESULT

Legacy server
retired

Twenty applications evaluated. Seven replacement applications delivered. One unsupported infrastructure dependency eliminated.

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