SELECTED WORK / 02
One story.
Many ways
to tell it.
Photography, film and digital storytelling built around one patient’s experience with colorectal cancer.
01 / THE STORY
A reason to
speak up.
Brad Davis was diagnosed with colon cancer at 47. After treatment, he became an advocate for screening, hoping his experience might help someone else avoid going through the same thing.
Brad had initially put off getting a colonoscopy. After developing symptoms, he underwent the procedure and learned that he had colon cancer.
His treatment included surgery and chemotherapy. By the time we told his story, Brad was cancer-free and eager to encourage others not to delay their own screenings.
The communications challenge was to make an uncomfortable subject feel approachable without minimizing its importance. Brad’s willingness to share his experience gave us an opportunity to do that through a real person’s story.
THE REASON BEHIND THE CAMPAIGN
“If I can help one person avoid having to go through what I did, all this is worth it.”
02 / THE APPROACH
Let the person
lead the story.
The project brought together portrait photography, documentary-style video, editorial storytelling and a digital presentation, each offering a different way to connect with Brad’s experience.
Photography
I photographed Brad and Julie together, creating imagery that emphasized the person and family behind the diagnosis. The portraits became the visual foundation for the magazine feature and digital story.
Film
I shot and edited Brad’s testimonial, including clinical footage documenting his experience at the Endoscopy Center. His own account carries the film, connecting the screening process with what was at stake for his family.
Editorial + digital
The story was developed for CRH’s Healthy Tomorrow magazine and adapted for the web, bringing photography, written storytelling and video together in a format patients could access online.
03 / THE FILM
In his
own words.
Brad returns to the Endoscopy Center for a screening and talks about his diagnosis, the procedure itself and the family milestones he hopes to be there to see.
04 / THE EDITORIAL FEATURE
A story worth
spending time with.
The Healthy Tomorrow feature gave Brad’s story room to unfold in print, pairing the portraits with his account of diagnosis, treatment and life afterward.
From the cover story to the interior pages, the photography helped connect a clinical subject to Brad’s everyday life and the people closest to him.
05 / THE DIGITAL STORY
Beyond
the page.
The web version brought Brad’s story into CRH’s digital presence, making the feature accessible beyond the magazine’s print audience.
Together, the written feature, photography and testimonial video offered several ways for patients to engage with the same story.
READ THE ORIGINAL STORY